People say that Customer is the king and it is very true. Customers are the major audience, who is responsible for keeping any company alive and in profit. If a company have no customers or limited customers, that company can’t survive for long. That’s why every company or organization do and try every step in order to retain their existing customers and attract new customers too. Similarly marketing and advertisement is also very necessary to remind the customers about your products and services. According to survey, it is important to remind the customers through Television Ad, Print Media Ads, Billboards and other means. If you failed to do so, then there must be probability of losing your customers soon and they will forget about your company, your products and your services. Marketing is now a day turned into a war and companies using all modes of marketing to advertise their products and services to attract and retain the customers.
There are different kinds of marketing tools used now days to attract customers like email marketing, social media, TV advertisement, print media and much more but the one which is gaining popularity is social media marketing. It is one of the best and easy ways to send your message and target a specific area or place. By reading the below mention 25 social media marketing ideas and tips, you will be surprised surely that how by simply using Social Media and social networking sites can reach into other parts of your business marketing strategy.
Why Social Media Marketing?
To many entrepreneurs and marketing experts, social media marketing in the “Next Big Hit” and they are urging people to use this medium for their business activities. Although many people are still not convinced about social media marketing but they are in few numbers. It has gain a significant importance in the last few years.
Simply because it delivers quickly, social media has built a reputation of instant marketing medium and a profitable one. The statistics also supports it and according to Hubspot, more than 92 per cent of the marketers in 2014 have suggested that social media marketing is very essential for businesses now days and 80 per cent has concluded that through social media marketing, their website traffic has increased significantly. According to “Social Media Examiner”, more than 97 per cent of the marketers are actively using social media marketing and the whole landscape of marketing has been changed after its introduction. Marketers have founded new avenues and it is not that complicated too. It is an easy and very powerful tool which can be used by finger tips which can share your content with rest of the world in just few seconds. According to many experts, if you are not using this medium for your business promotion, you are way behind your rivals. They argue that those businesses and business persons are successful who have active presence on different social networking sites.
If it is used properly, social media marketing can be an excellent way for targeting groups of customers and potential customers too. Now a days, smart phones and tablet computers are widely used and due to which the use of social media has also been increased. Mobile phones are used as personal property, accessory and carries it with themselves everywhere. They carries it themselves all the time, use it for browsing and socialising which means that it is easy to reach them-unlike other types of advertising , you won’t need your targets to open a newspaper, switch on the TV or check their email to check and watch your advertisement. Bellow, we will be discussing 25 Social Media Marketing Ideas & Tips
- Identify Goals and Objectives
The initial and one of the most important steps for growing up the social media presence is to identify the objectives and goals. It means that you must make that you really know what you are going after before the posting is started by you. You must ensure how each and every platform works out, what target audiences you can reach out, where you can reach them out, what are your objectives. By following some of these tips, you will be having a great start
- Let Them Know you are Human
Allow your target audience to see the softer side which means interacting on your different accounts of social media often. Very often! But this does not mean that you might throw up a link of your article and hopes that people will click it or read it. It actually means that you should get on there and starts interacting with each and every one. You should also respond to different posts from your target audience and when they show any kind of interest, interacts with them. You should also show them, who you really are and in this way, your audience will feel a closer connection with you and they will want and wait for your new posts and articles and will visit the website on more regular basis
- Understand Their Needs
You also need to understand the needs and preferences of your audience and it will help you in interacting with them more clearly. If you clearly understand their needs and preferences, you will be able to write and post according to them and it will help in attracting more and more people. If your audience got to know that you are providing them exactly what they need, the traffic visiting your website will be doubled. You should post on website very regularly and they will trust you and the trust factor will be build more when your audience will hears from you more
For attracting more customers through the tool of social media marketing, you should make sure to develop a site which loads quickly and can be easily accessible and interactive. These are some of the basic demands of customers and you must identify and understand these. Don’t make people waiting for a website to load slowly
- Include the Icons on Your Website
Another important thing is including different icons of your social media networks on your website. IT will make things easier for those who are following you and coming to read your posts and articles to like. But one thing must be kept in mind that make these things easy and convenient for them and don’t force them to track you down.
You must also make an App for your website so that people can download it and browse it through their smartphones. It is one of the best tools to engage more and more people because through Apps people can easily access your site and can read stuff which you have posted
- Link Your Profile to Your Website
Another important thing is linking your Twitter, Facebook or any other social profiles to your site. Just like you desire to give links on your own site to your profiles, you will also need to link with your site in order to give easy access to people and they will be able to learn more about you and your company
In addition to social media, you must add click for sharing, click for comment and click for email features. This will provide huge opportunity for the people to connect and get engage on your website. If you make your website interacting and easy to use, than surely people will attract in large numbers
- Share with Everyone
You should also share your different accounts of social media with everyone you know. But it should be kept in mind that you should not become a spammer. You shouldn’t be afraid of share. By doing these kind of activities, people will know that you have a very active presence on Twitter, Facebook etc. and they can also share these accounts with other people they know. To get the word out, this one of the very simple way
- Create an Integrated Social Media Strategy
You should also make sure that each and every network of social media in you are involved is for a purpose and it is not just useless. You can easily ensure this thing by initiating a marketing calendar. You should make sure that you add all of your upcoming blog posts, events, and everything else which you have decided in this this calendar to with your business. This will surely help you in staying organized and structure and understand that how your different social media accounts will bring and disclose more untapped sectors for your product and business
- Produce Valuable Content
Another tip for social media marketing is that you should ensure you are producing attractive and very valuable content in your different social networking accounts too alongside with your blog. Posting updated and best content surely helps in showcasing your website and business and it will bring more money and more customers
- Engage with Everyone
You should definitely engage with those people who likes, comment and post on your different social media pages. So when someone put or comments or post something, you should comment back and talk back to them. Realise them that you are reading the stuff which they are posting and you are open up to listen what they want.
- Optimize your Social Media Accounts
By using keywords, you can optimize your social media accounts. You should use that keywords which go and suits with your business. Think of what your fans and customers are searching up on Google, Yahoo or other search engines and in your posts you should use those keywords.
- Use Hashtags Often
Its world of social media and Hashtags are important part of them. Everyone use this to bring more fans to their websites and blogs and you should also use Hashtags on regular basis. By using hashtags on Google Plus, Twitter and Facebook will surely help you in bringing more people to your websites, blogs and other social media accounts but you should be careful also. Don’t finish every article and post with unrelated hashtags because it will only do worst.
- Add the Social Icons to Your Emails
You should definitely think about it: All day long you send out emails. So if you add icons of your social media in your emails, people will surely get curious and will start to check out your pages and accounts and eventually your website. This is a best way for growing your presence on social media
But you should keep this in mind that while it’s very good to be actively present on different platforms of social media which are related to your business but you should separate your professional presence and personal presence on these sites. This will helps your customers in deciding what to follow and what to not. Also, as there will be separate profiles for everything, so you will be able to post stuff related according to the nature of social media profile
- Provide a Benefit to Your Audience
People who visit website or social media page always ask that “For me, what’s in it?” You should show them by providing something free of cost – something designed and developed to draw them into your business by peaking interest or building trust. You should also consider giving away any discounted code, a free book, a short trial or even liking back their page. This will surely help you in earning some valuable followers who will be staying engaged.
- Branch Out
Don’t just use Instagram, Google Plus, Twitter, Pinterest and Facebook. There are several of other social media platforms. This could mean social review sites, social bookmarking sites, and more. You should also try the “Foursquare” and by checking into the site, let your followers know that where you are. Being socially active is about more than just being on famous networking sites
- Use Games
People like to be right and they also like to respond to different questions. You should make sure to use trivia games in order to bring more traffic, follows and likes. It is one of the best ways to bring in more people and to build up engagement. It is also be fun and in this ay the traffic increased too
- Consistently Post at a Comfortable Rate
It becomes frustrating when someone sees on recent updates on his or her favourite blogs. So in order to keep the customers satisfied, you should regularly post at a very comfortable rate. If you have to, advance posts options can also be opted and in this way your audience won’t be in hanging
- Try Not to Outsource
You should try to post on your social media accounts, website and blog yourself. This will definitely gives you an authentic look but if you chose to outsource, you must make sure that is outsourced to someone having similar voice of yours
- Do your Research
Every type of business will be going to have different types of experiences on social media. For example, a restaurant might be having a very different plan and initiatives than a used car. So it is very important to spend time on researching other ways for getting more followers and likes on your different social media accounts. You should learn everything about growing the presence of your social media in specific markets by digging in there
- Give them a Reason
In order to grow your fan base and attract more people, you should give a solid reason to customers for following you on your twitter account and liking your pages on Facebook. You should show them that you will regularly posting stuffs and that stuff will be interesting and updated. This will provide them a solid reason for engaging with you on your social networking accounts
- Tackle Customer Complaints Efficiently
If you do end up with some kind of issues or complaints from any of your fan on your website, you should tackle that quickly and efficiently. You should respond in a professional manner even if they are not. You should also make sure that you take a good care of them by quickly answering their queries. Simply by offering a dedicated and solid customer service will helps you in growing your business
- Provide Q & A’s
You should initiate a session of questions and answers on your website and social networking accounts on regular basis. You can also use a section of frequently asked questions in order to help the questions of fans more efficiently. Many times fans might have any problem and they looks for quick answer or solution. You can also have a chat box which can provide 24/7 customer services and your customers can interact with them by texting them and chatting with live
- Ask Clients to Share and Connect
Sometimes by just inviting and asking your potential clients as well as your permanent clients to connect and share you social media networks might just bring more fans. It is one of the easiest ways to bring fans
- Create a Plan and Stick to it
You should also create one major plan for bringing more fans. You should stick to that plan and you should also do what you believe is working well more often. But if you find something else which works really well and is attracting more people, you should adopt it
- Treat Each Social Network as an Individual One
You should also treat your different social networking accounts individually. You should also share these social networking accounts individually and it should be shared often in order to attract and engage more and more fans
- Go Further in Customer Service
If someone has a problem or issue, make sure that you go beyond and above to them help in reaching a solid conclusion. By doing this, it will indicates that you are giving full efforts to provide them as much help and support and they will also realise with an argument that with a good business, you are also a very good person and this will surely makes them to come back
Bottom line of this long talk is that you should take social media marketing seriously because it will emerge as one of the biggest marketing tool in near future. When it comes to your different social media marketing strategies, there’s no point in re-inventing or rediscovering the wheel. Instead, you can also take advice from businesses and experts who have experienced success while using social media. Whether it’s increasing customer engagement or gaining more followers, world-wide businesses are discovering ways to how social media marketing is contributing to growth and success. The number of people using social media is increasing day by day and it’s very easy to access them (people) through social media marketing instead of using expensive measures like print and electronic media. Due to large variety of channels, people normally switch channel when an ad comes in front of them. On other hand, people spend several hours on social networking sites. Many people have already started taking initiatives for making social media marketing as one of their major tools. It is cheap and convenient as compared to others, easy to exercise and initiated and took less time to reach to the targeted customers. So we can easily say that future belongs to social media marketing and these 25 social media marketing ideas and tips will surely help you in achieving your goal